info@swtourismsummit.com

APRIL 26th– 27th 2017
Durango, CO

2017 Summit Agenda

This year’s summit has been canceled

THE SOUTHWEST COLORADO TOURISM SUMMIT

The SW Colorado Tourism Summit provides an opportunity for fellow regional business and organizations to join in on informative and inspiring presentations and discussions about the trends that are shaping our tourism business environment, and to gain insights into how to grow our tourism to Southwest Colorado.

Inspirational, aspirational and regional. The 6th annual SW Colorado Tourism Summit will continue to bring our attendees thought-provoking insights to help you grow your business, and achieve your goals. Leaders from various tourism organizations and markets come to share their knowledge, insights and connections. Attendees learn about latest trends and new practices in marketing. Our education sessions and workshops are developed to focus on these important Key tracks:

  • Group, International & Adventure Travel,
  • Marketing Best Practices & Storytelling,
  • Social Media Track
  • Hospitality Track

We are currently working on our 2017 Agenda, below is a look at the 2016 SW Colorado Tourism Summit Agenda.

2016 Southwest Tourism Summit Agenda

Brought to you by Southwest Travel Region

Pagosa Springs, Colorado

The Southwest Tourism Summit’s purpose is to provide tourism-related businesses and marketing organizations with valuable knowledge in order to best showcase Colorado’s southwest region and grow tourism business. Seminars, workshops and educational sessions focus on all aspects of tourism marketing and sales. Learn more about tourism trends, partnership opportunities, social media, marketing, public relations, agri-tourism, Internet technology, international markets, familiarization (FAM) tours, and much more! Social receptions and meals offer time to get to meet and network with other business leaders. The Summit brings together key tourism leaders representing the Colorado Tourism Office, Southwest Colorado Travel Region, Tour Colorado, and many more to share their knowledge at a multi-day educational conference.

WEDNESDAY, APRIL 13, 2016

Noon-5:00 PM Registration and attendee check in
Location: Ross Aragon Community Center – Lobby
451 Hot Springs Blvd, Pagosa Springs

12:00 – 1:30 PM Agritourism Field Trip
Location: Meet at the South Conference at the Ross Aragon Community Center
Tour of the new Geothermal Greenhouse Initiative, Riff Raff Brewing using geothermal heat; (farmers market, Chimney Rock, farm to table, etc, etc)
Box lunches provided

General Session Presentations
Location: Ross Aragon Community Center – Multipurpose Room
1:45 – 2:00 PM Welcome by Mayor of Pagosa Springs, Don Volger
2:00 – 3:00 PM 100% Marketing and Advertising
  Presented by Chris Adams, Director of Research & Online Marketing, Miles
The 8 essential best practices of successful tourism marketers. This information packed, practical session distills down the latest research, analytics and results from successful tourism marketers across the US and around the world.
3:15 – 4:15 PM Adventure Travel & Colorado: A Perfect Match
Presented by Adventure Travel Trade Association (ATTA), Hilary Lewkowitz and John Ricks
Adventure travel is one of the largest and fastest growing segments in the worldwide travel economy. Gain a better understanding of adventure travel.
4:30 – 5:30 PM Colorado Small Business Development Center
Presented by Dr. Betty M.E. ‘Liz Ross’, Exec. Director SBDC
Dr. Ross comes to the Southwest Colorado Small Business Development Center (SWBC) from the University of Alaska Fairbanks School of Management. The SWDC offers confidential, objective services to help businesses to succeed. From start-ups to growth companies.

5:45- 7:00 PM Pagosa Springs Center for the Arts Welcome Reception. Shuttles will be provided from Ross Aragon Community Center to the event venue from 5:30pm – 7:15pm.
Location: 2313 Eagle Drive, Pagosa Springs
Join us for an evening of fun, highlighted with local foods and beers, as well as entertainment from Center for the Arts amazing talent.

7:00 PM Dinner on own.
Explore Pagosa Springs. Enjoy restaurant and local spirits.

THURSDAY, APRIL 14, 2016

7:30–11:00 AM Registration and attendee check in
Location: Ross Aragon Community Center – Lobby
451 Hot Springs Blvd, Pagosa Springs

8:00 AM Breakfast assortment of pastries, burritos and more
Location: Ross Aragon Community Center – Multipurpose Room

General Session Presentations
Location: Ross Aragon Community Center – Multipurpose Room
8:30 – 8:45 AM Welcome
9:00- 10:00 AM State and Regional Tourism Power Hour
Learn about partnership opportunities with Tour Colorado Association, Grand Circle, Four Corners Film Office
10:00 – 10:30 AM Overview of Heritage and Agritourism
Presented by Laura Grey and Elizabeth O’Rear, Colorado Tourism Office

Session I: Education Breakouts & Workshops
10:45am – 11:45am

A. Understanding Paid Social Media and How to Use it
Presented by: Dave Fluegge, Colorado Tourism Office
Location: South Conference Room at the Ross Aragon Community Center
Social Media Track

B. Attracting the Cultural Heritage Traveler
Presented by: Michael Varnum, Director, Salida SteamPlant; Linda Balough, Director, Park County Office of Historic Preservation; Elizabeth O’Rear, Colorado Tourism Office
Location: Arts & Crafts Room at the Ross Aragon Community Center
Marketing Best Practices & Storytelling Track

C. AdventureEDU Preview courses and workshops offer industry professionals a sample of the learning available through ATTA’s AdventureEDU program.
Led by AdventureEDU educator John Ricks and program manager Hilary Lewkowitz.
Location: EcoLuxe Meeting Room at the Springs Resort & Spa
Group, International & Adventure Travel Track

D. Creating a Culture of Extraordinary Service
Presented by Jaime Golson, former Concierge with Five-Diamond Ritz Carlton Amelia Island and current D&SNGRR Group Sales Office Supervisor
Location: East Tile Room at Ross Aragon Community Center
Hospitality Track

General Session Presentations
Location: Ross Aragon Community Center – Multipurpose Room
12:00pm – 12:30pm Buffet Lunch Served
12:30pm – 1:15pm Keynote Address and Special Presentation
Cathy Ritter, Director, Colorado Tourism Office

Session II: Education Breakouts & Workshops
1:30- 2:30 PM

A. Integrating Social Media Across Platforms
 Presented by: RA Burrell, Tourism Intelligence Group
Location: South Conference Room at the Ross Aragon Community Center        
Social Media Track

B. Interactive Boot Camp: 100% Marketing and Advertising 
Presented by Chris Adams
Location: Arts & Crafts Room at the Ross Aragon Community Center
Marketing Best Practices & Storytelling Track

C. Learn from the CTO about International travel segments.
Presented by Barb Bowman, Grand Junction CVB & CTO Board Member
Location: EcoLux Meeting Room at the Springs resort and Spa
Group, International & Adventure Travel Track

D. A Familiarity Trip (FAM Trip) why your business should love them – Don’t know what FAM is? This workshop is for you.
Presented by Jennifer Bartlett-Alpert, Colorado Tourism Office Marketing Manager Europe, Africa & Middle East
and Anne Klein. Public Relations Specialist with Colorado Tourism Office
Location: East Tile Room at Ross Aragon Community Center
Hospitality Track

Session III: Education Breakouts & Workshops
2:45pm – 3:45pm

A. The Power of Video Production
 Presented by True Picture Thinkers: Anton Fresco, Cinematographer; Heiko Obermoller, on camera talent and on location Production Manager; and Patrick Hackett, CFVA President / Production Manager.
Location: South Conference Room at the Ross Aragon Community Center
Social Media Track

B. Google Analytics Boot Camp for Tourism Marketers. 
Presented by Chris Adams
Location: Arts & Crafts Room at the Ross Aragon Community Center
This is an interactive, ‘hands on’ workshop for you to log in and try these skills on your own Google Analytics account (so bring along your username and password to log in and follow along).
Marketing Best Practices & Storytelling Track

C. Want to increase your business up to 600 people a season? Packaged travel may be for your business
Presented Jason Murray, Owner Southwest Adventure Tours and Carrie Whitley, Tour Colorado Association
Location: East Tile Room at Ross Aragon Community Center
Group, International & Adventure Travel Track

D. The Certified Tourism Ambassador Program: Front-line Tourism & Hospitality Training – Enhancing the Visitor Experience 
Presented by: Mickey Schaefer, Mickey Schaefer & Associates LLC
Location: EcoLuxe Meeting Room at the Springs Resort & Spa
Hospitality Track

Session IV: Education Breakouts & Workshops
4:00 – 5:00 PM

A. Social Media & Event Promotion 
Presented by: Heidi Kerr-Schlaefer
Location: Arts & Crafts Room at the Ross Aragon Community Center
Social Media Track

B. How the Colorado Tourism Office works for you and how this benefits your businesses – Some things can be Free –
Presented by Amber Kollman, Director of US Marketing Colorado Tourism Office
Location: South Conference Room at the Ross Aragon Community Center
Marketing Best Practices & Storytelling Track

C. Working with International Travelers
Presented by: Florian Hermann, CEO HMS Global
Location: EcoLuxe Meeting Room at the Springs Resort & Spa
Group, International & Adventure Travel Track

D. AdventureEDU Preview courses and workshops offer industry professionals a sample of the learning available through ATTA’s AdventureEDU program.
Led by AdventureEDU educator John Ricks and program manager Hilary Lewkowitz.
Location: East Tile Room at Ross Aragon Community Center
Group, International & Adventure Travel Track

5:15 – 6:45 PM CLOSING RECEPTION: Celebration of Pagosa Springs, Hosted by Visit Pagosa Springs.
Location: San Juan Market Place and the Border Rio 356 E Pagosa Street, Unit A
Join us for networking, appetizers and drinks at Pagosa’s newest restaurant. Located on the east end of downtown, Border Rio sits right on the San Juan River.

7:00 PM Dinner on own
Explore Pagosa Springs. Enjoy restaurant and local spirits.