info@swtourismsummit.com

APRIL 18th - 19th, 2019
Durango, CO

Summit Agenda

THE SOUTHWEST COLORADO TOURISM SUMMIT

The SW Colorado Tourism Summit provides an opportunity for fellow regional business and organizations to join in on informative and inspiring presentations and discussions about the trends that are shaping our tourism business environment, and to gain insights into how to grow our tourism to Southwest Colorado.

Inspirational, aspirational and regional. The annual SW Colorado Tourism Summit will continue to bring our attendees thought-provoking insights to help you grow your business, and achieve your goals. Leaders from various tourism organizations and markets come to share their knowledge, insights and connections. Attendees learn about latest trends and new practices in marketing. Our education sessions and workshops are developed to focus on these important Key tracks:

  • Group, International & Adventure Travel,
  • Marketing Best Practices & Storytelling,
  • Social Media Track
  • Hospitality Track

The 2019 SW Tourism Summit Schedule (Tentative)

Thursday, April 18th

11:30 AM
Registration desk opens located in the Stater Hotel Lobby area

Attendees pick up this registration badges and packets

1:00-3:15 PM
General session for all attendees in the Henry Strater Theater

1:00-1:15 PM
Welcome from the Durango Area Tourism Office Board Members

1:15-2:00 PM
Meet the Visit Durango Team

2:00-2:25 PM
Additional State Resources for Tourism

2:30-3:15 PM
Keynote Speaker, Courtney Frazier with Colorado Tourism Office Vice-Chair, Board of Directors

3:15-4:00 PM
Power-up Networking Break, coffee and snacks provided outside area of theater

4:00-4:50 PM
1st Set of Education Breakout Sessions
Educations sessions will take place simultaneously in these meeting rooms

  1. Pullman Room
    Get More from the Colorado Tourism Office, Andrea Blankenship,
    Director of International Tourism, Colorado Tourism Office
    Learn about marketing opportunities and new programs to help your gain
    more business from tourism.
  2. Oak Room
    Get More from DATO, Suzanne Harrison, Director of Marketing and Grace Shepard, Manager, Visitor Services, Visit Durango
    Learn about marketing opportunities and new programs to help your business gain more from tourism.

5:00- 5:50 PM
2nd Set of Education Breakout Sessions
Educations session will take place simultaneously in these meeting

  1. Pullman Room
    Get More from your Website Analytics
    . Christian Robbins & Kayla Rodriguez, Durango and Silverton Railroad Marketing Director and Visit Durango Contractor
    Analytics are key to a successful tourism business. Learn how you can use analytics to help guide your business strategy to be even more successful.
  2. Oak Room
    Colorado’s International Visitors
    – Andrea Blankenship, Director of International Tourism, Colorado Tourism Office
    Learn how the CTO markets to international visitors, who is coming and why you want this high valued traveler?
  3. Centennial Room
    Get More from Social Media, Suzanne Harrison, Director of Marketing Visit Durango
    Social media is essential for any tourism business. Learn how to set up or fine tune a strategy to gain more business from social media.

5:50-6:15 PM
Open time for attendees to walk or drive to surprise off-site reception

6:15-7:15 PM
Opening Reception – Surprise Off-site to be announced at 1:00 PM General Session

7:15 PM
Dinner on own

Friday, April 19th

8:00 AM
Breakfast Buffet opens in in the Henry Strater Theater

9:00- 9:50 AM
3rd Set of Education Breakout Sessions –

  1. Pullman Room
    Get More from the Colorado Tourism Office
    , Andrea Blankenship, Director of International Tourism, and Abigail Leeper, Communications Manager –  Colorado Tourism Office.
    Learn about the marketing opportunities and new tourism programs to help your gain more business from tourism.
  2. Oak Room
    Get more from DATO
    , Suzanne Harrison, Director of Marketing and Grace Shepard, Manager, Visitor Services, Visit Durango
    Learn about marketing opportunities and new programs to help your business gain more from tourism.

10:00-10:50 AM
4th Set of Educational Workshop and Breakout Sessions

  1. Pullman Room
    How to Retain and Gain More Business in a Crisis – Panelist David Moler, Owner Rivertrippers; Tori Ossola, General Manager, Strater Hotel; Jaime Ferry, Durango & Silverton Railroad
  2. Oak Room
    How to Get Involved in Selling Internationally?
  3. Andrea Blankenship, Director of International Tourism, and Abigail Leeper, Communications Manager –  Colorado Tourism Office.
    What easy steps you can take to increase your exposure and bookings internationally.
  4. Centennial room 
    GET More from PR, Theresa Blake Gaven-PR Contactor, Visit Durango
    PR is essential for any tourism business. Learn how to make PR work for you to gain more business.

11:00-11:50 PM
Henry Strater Theater
Local Tourism Partner’s Panel – How does the Chamber, BID, the Hospitality Lodging Association, the Restaurant Association and Local First work with and help the Durango tourism industry and your business?

12:00 PM
Lunch Buffet service begins in Henry Strater Theater

12:30-1:00 PM
Henry Strater Theater

Visit Durango Brings You More in 2019 and Beyond!
Barb Bowman, Interim Executive Director
What is ahead for the area tourism industry?

1:05-1:55 PM
Henry Strater Theater
National Civility Month, What Is It and How You Want to Be involved!
Keynote Speaker Amber Blake, Assistant City Manager
What is National Civility Month and how can you participate?

1:55-2:00 PM      
Closing Remarks

2:00 PM    
Raffle Prize Giveaway

Thank you for coming!

See everyone next year.